|Lais Ribeiro at the launch of “Body By Victoria” Campaign in NYC.|
Lais Ribeiro is a Victoria's Secret Angel, which is considered the ultimate for a lingerie model. However, she took an unusual pathway to get there, which just shows that there are many ways to become an Angel if you have the right stuff. Obviously, Lais does, so let's learn a little bit more about this fascinating Angel.
Lais was born on 5 October 1990 in Teresina, Piauí. If you haven't heard of Teresina, Piauí, you certainly aren't alone. Teresina is a city 366 km from coast and is the 19th largest city in Brazil. While that may not seem so bad, Lais actually grew up in a rural location that was much more remote.
|Lais at the 2015 Victoria's Secret Fashion Show.|
That, however, is not what is unusual about Lais' career. Lots of top models come from humble and even remote origins (such as, for instance, Irina Shayk, who is from a remote Russian coal town). No, what is most unusual about Lais is that she didn't even consider a modeling career until she already was a mother. Lais had a boy, Alexandre, before she even began modeling, much less modeled for Victoria's Secret.
A childhood friend, Iara Melo, suggested that Lais try her hand at modeling - she needed a job. Lais picked up some local modeling jobs, but local fashion shows rejected her on the grounds that Lais wasn't curvy enough. She actually wound up outside the modeling venues handing out flyers.
|Lais Ribeiro by Jerome Duran for Bottletop’s Summer 2016 Ad Campaign. Source: Bottletop.|
Finally, an agent "discovered" Lais and entered her in a national modeling competition. Lais won, of course. That's how it's done, folks. Too many models to count entered a competition and won, setting them on the road to stardom, and Lais is one of them.
Lais moved to New York - a big step for a girl who had never left the country - and debuted at the 2010 Rag and Bone's Fall Show during New York Fashion Week. That got her noticed, and soon Lais was in Milan walking for Roberto Cavalli, Gucci, Bottega Veneta, Dolce & Gabbana, and Versace.
|Lais by Phil Oh, at the 2017 New York Men's Show.|
The thing that everybody noticed about Lais was her athletic build. While considered scrawny in her home region of Brazil, Lais was positively curvy by high fashion standards.
The year 2010 was a whirlwind for Lais. She debuted in the spring shows, and she closed the year by walking in the Victoria's Secret Fashion Show. Not too many models do both in the same modeling year.
Lais has walked in each show since except for the 2012 show, when she sprained her ankle during rehearsals (pal Behati Prinsloo took her place). She became an Angel, the highest rung on the ladder, in April 2015. She opened the Birds of Paradise segment in 2013, and appeared in the 2011 Christmas commercial and the 2012 Valentine's Day commercial.
|Lais with Candice Swanepoel and Behati Prinsloo.|
Lais loves Victoria's Secret. She told US Weekly:
Victoria's Secret has supported me from the beginning. They have instilled confidence, hope, and a strong business sense. When you work this closely with a brand you get a chance to understand a completely different side of the business; it's inspired me to look at my opportunity differently.Her favorite Angels are fellow Brazilian models Adriana Lima and Gisele Bundchen.
|GQ MEXICO: Lais Ribeiro by Richard Ramos. Source: Visualizing Fashion.|
Lais has a number of covers, of course. She is a big favorite in Brazil, but as the below sample shows, she is popular around the world:
- Brazil: 'SPFW Journal' - January 2010; 'Vogue' (supplement) - July 2011; 'Vogue' - January 2012; 'Harper's Bazaar' - January 2013; 'Wish Report' - April 2013; 'Elle' - May 2014; 'Elle' - September 2015
- France: ''Fashion Daily' - July 2010; 'L'Officiel' - February 2013; 'Lui' - September 2016
- Germany: 'Vogue' - March 2012
- Italy: 'Elle Italy' - June 2015
- Mexico: 'GQ Mexico' - August 2016
- Spain: 'Harper's Bazaar' - December 2010
- South Africa: 'GQ South Africa' - August 2015
Lais mixes up her exercise routine, playing several sports and also doing yoga and boxing. Being a mom, though, probably gives her the best exercise.
|The GQ Mexico August 2016 covery by Richard Ramos.|
|Lais at the TAO Downtown After Party following the 2015 Victoria's Secret Fashion Show on 10 November 2015.|